AGENCIES USE SCARE TACTICS TO KEEP CLIENTS CLOSE

In a recent article by Ilyse Liffreing, Digiday, a senior executive at a global advertiser says the amount of extra work house its agency always seems to tally up is one of the top reasons behind the company's decision to move strategy and media inhouse. Read the latest installment of the Digiday Confessions series, where anonymity is exchanged for honesty.

Click here—Digiday Confessions series