Scare tactics don’t work as proven in this Confession series article from by Ilyse Liffreing @Digiday.
HOW TO BANISH DIGITAL FATIGUE
Digital fatigue is real. It can kill a good marketing strategy and erode messaging, but It doesn’t have to happen. With the right workflow and checks and balances in place it can be completely avoided.
CREATIVE FREELANCERS FOCUS ON GETTING PAID
I hate hearing from talented creative freelancers that they haven't been paid for work they've done! First of all, I can't believe people are so comfortable not paying, and knowing how long it takes to do great work makes it even more shameful.