Published on ANA.net
With the promise of higher Marketing Return On Investment, MROI, the shift of work from external agencies to the in-house agency model continues to increase. It's an easy model to justify — if the in-house delivers.
BUILDING AN IN-HOUSE AGENCY? MAKE SURE YOU HAVE A ROAD MAP
Many marketers are evaluating the benefits of in-housing. The benefits of in-housing, proximity, control, speed and cost, are too good to overlook for any savvy marketer. But what steps should you take to ensure you have a solid plan to build your in-house?
MANAGERS OR MAKERS DO YOU HAVE THE RIGHT MIX?
In today’s fast-moving digital world flexibility, and agility are prerequisites for agencies to recruit talent and win business. But too often, agency leaders talk a big game about agility far more than actively cultivating it.